| | | | | | | | Spotsylvania County
Board of Supervisors Agenda
Executive Summary |
| | | | | | | | Meeting Date:
| February 13, 2018 |
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| | | | | | | | Title:
| Budget Adjustment & Appropriation of $10,000 to Sponsor Fishing University on Lake Anna in 2018 |
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| | | | | | | | Agenda Title:
| Budget Adjustment & Appropriation of $10,000 to Sponsor Fishing University on Lake Anna in 2018 |
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| | | | | | | | Recommendation:
| Staff recommends the use of Tourism Reserve to cover sponsorship of the Fishing University on Lake Anna. |
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| | | | | | | | Summary:
| Fishing University, a National Fishing Show, would like to do a show on Lake Anna in 2018, to be aired in 2019. They approached Spotsylvania to be the sponsor for this at $6,500 with the addition of 7 hotel rooms for 3 nights. The media value if you had to purchase the amount of coverage this would reach is over $10,000,000. They would also do a 1 hour program in one high school about careers available to outdoor enthusiasts, with a nearby college that offers programs in relevant fields.
Total costs associated with this Tourism initiative are estimated at $10,000. Staff recommends that the Board allocate this $10,000 from the Tourism Reserve which has a balance of approximately $690,000. This balance is a result of prior years’ accumulations of Transient Occupancy revenue that must, by law, be dedicated to tourism purposes exceeding prior years’ tourism expenditures. The attached budget adjustment and appropriate reflect use of the Tourism Reserve for the Fishing University tourism initiative.
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| | | | | | | | Staff Contacts:
| Staff recommends that the Board allocate $10,000 from the Tourism Reserve for the Fishing University tourism initiative. |
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| | | | | | | | Additional Background/Other Considerations:
| The entire 30 minute show would be shot in Spotsylvania and would feature the area with mentions during the show of where they are fishing. The hosts, Ray Braizer and Charlie Ingram, would talk with anglers from the area to know the best time fish are biting. Filming would be between May 15 and December 15, 2018. The program will air a total of 44 times over the course of 2019 and will be shown on the Outdoor Channel, the Sportsman Channel and WFN-World Fishing Network. They would also do a 90 second tourism portion that we can keep and release after December 2019. Our tourism information would be on the website for 1 year. https://www.fishingu.com/ |
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| | | | | | | | Consequence of Denial/Inaction:
| If denied, no program will be filmed on Lake Anna, and another locality will receive the media exposure. |
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